3D set to go musical

By Paul Hayes

SYDNEY, NSW: As the seemingly unstoppable 3D train continues to gather steam, Sony announced plans this morning to record its first Australian music video in 3D.

Australian electro-pop group, Rogue Traders, will be filmed using Sony 3D equipment performing their new single, Hearts Beat as One.

In a further example of the increasing synergy of 3D, the song itself will be released as the Socceroos team anthem for the 2010 FIFA World Cup, of which Sony is a major sponsor.

“The potential of movies, sports and gaming in 3D is already evident and as the hype around 3D continues to build,” said Sony Australia managing director, Carl Rose.

Sony Music Australia chairman, Denis Handlin, believes that like movies, gaming and sport, 3D is well suited to music and will allow people to better experience it up close, without having to be there.

“3D offers a huge opportunity for the Australian music industry and will be a whole new way to get up close to your favourite acts and artists, just like being at a gig.”

The new track will be available to download from Monday 24 May, while the 3D video will premiere in early June, around the same time as the World Cup kick-off.
 

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