World’s premier 3D in-store site unveiled (with photos)

By Patrick Avenell

SINGAPORE: Samsung Electronics has established one of the world’s first public 3D exhibition areas inside the enormously popular VivoCity shopping centre in Singapore.

Current.com.au had the opportunity to visit this set-up last week, joining interested locals in checking out the new models that are set to revolutionise State of Origin coverage.

The VivoCity shopping centre, located at Singapore’s harbour front, is the largest shopping complex in the city state. Immediately upon entering the mall from either the carpark or streetlevel, consumers find themselves within the Samsung 3D exhibition area.

Visitors then have the opportunity to watch 3D movies on the new TVs, experience 2D-to-3D conversion in a dedicated theatre room, and relive some of Chelsea’s more emphatic victories on Samsung’s high-end TV models.

How the Samsung 3D wall looks inside the VivoCity shopping mall.

A theatre room for experience 2D-to-3D conversion.

Consumers can watch Monsters vs Aliens 3D to see what all the fuss is about.

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