Groupe SEB Australia has just announced that its Tefal Actifry has become number one in value for the deep fryer category according to GfK. This comes at a time when the entire category has witnessed a growth of 22 per cent.
Filiz Bensan, marketing manager, was excited at how well the Actifry performed, especially in a category that is now valued at $22 million (GfK).
“The deep fryer category has performed very strongly this year which is a big positive. Given the current challenging trading environment it’s very good to see growth coming in a category which has been starved of something new for a long time,” she said.
“The Actifry has definitely created a lot of buzz in the category and we are now seeing the positive results come through.”
One of the main selling points of the Actifry is the fact that it offers consumers a much healthier option to traditional deep fryers, due to the fact that it uses a unique patented technology that cooks with almost no oil or fat, Bensan discussed this further.
“Actifry ensures consumers can prepare all their favourite meals using less oil as well as preserving essential nutrients and flavoursome meals.”
Bensan thanked all the company’s retail partners for their support in Actifry’s growth.
“We really appreciate the support from our retail partners and we will continue to work closely with them to ensure that the momentum and hard work continues to maintain Actifry’s strong position and growth,” she said.
According to Bensan the company will continue to support the Actifry through a combination of activities covering food shows and events, in-store demonstration programs, promotions and PR.