In a statement released this morning, Breville confirmed that Jonathan (Jack) Lord has assumed the title of group general manager – marketing and product development. In this position, Lord will report to group CEO Stephen Audsley.

“We are delighted to have someone of Jack’s calibre and experience join the Breville Group,” said Audsley. “As Breville continues to develop its business both locally and internationally, there is a need to further enhance the company’s go to market approach across all markets in which we operate.

“Jack is very well respected within the industry and we look forward to his contribution to the ongoing development of the Breville business.”

Appliance Retailer understands that Lord commenced work at Breville in this newly created role on 2 February 2009.