Shunde switches on for its appliance expo tomorrow

By Martin Vedris

SHUNDE, CHINA: Shunde, a city in the Guangdong Province of China, will host its International Expo for Household Electrical Appliances from tomorrow until Monday 20 October. It is expected to attract over 55,000 Chinese and international visitors.

This will be the eighth Shunde Expo, it is expected to occupy over 24,000 sqm of floor area and feature close to 600 major household appliance manufacturers.

After more than 20 years of development, the Shunde region of Foshan city, Guangdong has become the largest manufacturing hub for household electrical appliances in China.

In 2006, Shunde exported over US$4.42 billion of household electrical appliances, accounting for 17.83 percent of China’s total exports.

Last year the Shunde Expo attracted 12 exhibiting countries and regions: China, Hong Kong, Germany, Netherlands, USA, Korea, Norway, Japan, Switzerland, Taiwan, Italy and UK.

Some of the leading brands exhibiting in past years were: Haier, Midea, Hisense, Siemens, Bosch, Schott, Whirlpool, 3M, TI, Toshiba, Panasonic, Hitachi, Daikin, Toyo, Samsung and LG.

“China Shunde International Expo for Household Electrical Appliances has also become the leading event for international companies to enter the local market,” said Michael Dreyer, Managing Director or Koelnmesse Asia Pacific,a subsidiary of one of the world’s largest trade fair organisers. The German-based Koelnmesse, which runs over 50 exhibitions in Cologne, and started Domotechnica in 1974, joined the People’s Government of Shunde to run the Shunde Expo from 2008 onwards.

“You’ll find it’s the best platform in China to look for OEM collaboration, seek for partners to develop new technologies and negotiate global procurement deals,” Dreyer said.

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