Vivo say ‘Viva Dick Smith and Tandy’

By Patrick Avenell

SYDNEY: AV and consumer electronics brand Vivo has announced a supply deal with Dick Smith and Tandy stores. This new deal relates directly to two new Vivo televisions.

The supply deal will begin in July 2008, with Dick Smith, Dick Smith Powerhouse and Tandy stores selling a Vivo 32-inch plasma television (PDP 032, RRP $599) and a Vivo 15-inch LCD television (LTV 1502, RRP $259).

Vivo is owned and distributed by Natcomp International Corporation, an Australian brand that uses Italian designs and Chinese manufacturing to create multicultural consumer electronics products at what it hopes are competitive price points.

“Our products are designed in Italy and manufactured by the same factories as the big brands," said Natcomp managing director Fabio Grassia.

"Vivo products will be in a unique position as they represent quality at an affordable price.  Because we have set up operations in China and personally manage the range we import, Vivo appliances come with an assured guarantee of quality.

For Grassia, the Dick Smith and Tandy supply deal is a major step towards his goal of having the Vivo brand stocked in major retail groups nationally.

“Dick Smith has hit the right button with Vivo and just in time for the Olympics,” said Grassia.  "There’s no doubt consumers will see great value in the Vivo brand and being in Dick Smith is a great outcome for us."

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