Sony’s strategy: profitable TVs by 2009 and most products wireless by 2011

By Martin Vedris

TOKYO: Sony released its global Group Corporate Strategy Update FY2008—FY2010 and its goals include making the company’s TV business profitable by 2009 and ensuring that 90 per cent of its electronics product categories are wireless by 2011.

In the statement on, the company said it wants to position itself as ‘the leading global provider of networked consumer electronics and entertainment’.

The company’s main mid-term goals are to expand its PC, Blu-ray Disc-related products and component/semiconductor businesses into what it calls “trillion yen businesses,” joining LCD TVs, digital imaging (digital cameras and camcorders), game and mobile phones — thus raising the total number of its “trillion yen businesses” to seven.

The company also wants to ensure that 90 per cent of its electronics product categories are network-enabled and wireless-capable by the fiscal year ending March 31, 2011.

Sony also stated that it ‘expect[s] to improve the operations of our TV business significantly and implement a variety of cost reduction measures to restore that business to profitability in the fiscal year ending March 31, 2009, and strive for the global No. 1 position in LCD TVs by FY2010’.

With regards to the Playstation 3 business, Sony’s key initiatives are to:

1. Expand content and services available on the network platform
2. Continue to expand the PS3 customer base through the strength of Blu-ray Disc
3. Accelerate PS3 sales through upcoming key franchise software titles
4. Continue PS3 cost reduction initiatives

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