BSH replaces a Christian with a Christian

By Chris Nicholls

MELBOURNE: BSH Australia national marketing manager, Christian Ludwig, has returned to Germany after three years with the local arm, with his replacement recruited from within the company.

Ludwig will be replaced by former BSH Germany air treatment product marketing head Christian Salmen, who will be responsible for expanding both the Bosch and Siemens brands in Australia.

Prior to taking the air treatment head role, Salmen worked in “several” roles for Siemens before moving to Bosch to become laundry product manager for Germany. He then worked in laundry category development roles in France and Turkey.

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