Scarlet LCD TVs and home theatre — looking past the smoke-screen

By Patrick Avenell

SYDNEY: After clearing the smoke of the secret launch, a look at the new LG Scarlet TV series reveals that the six models of Scarlet LCD TVs are distinguished from the market primarily by their distinctive deep red casing.

This is the creative and artistic side of the product that Sophie Faulkner and Jayson Brunsdon were stressing at the official launch last night.

A TV, however, is an entertainment medium, so it is the product specifications that demand attention.

The Scarlet range includes three 50Hz models, the cheapest (RRP $1,499) is a 32" model with High Definition 1,366 x 768 pixel resolution, while the remaining two 50HZ models, a 42" and 47", are Full HD with 1,920 x 1,080 pixels.

The high-end trio of models feature 100Hz and Full HD. The 32" model is abandoned in the 100Hz format and is replaced by the marquee 52" television with a suggested retail price of $5,499.

Other features of the new Scarlet TV range include invisible speakers that transmit the sound vibrations through the TV cabinet and an intelligent sensor that automatically adjusts the TV brightness, which LG states optimises the picture quality and reduces power consumption by 50 per cent.

LG’s 24p TruCinema technology shows films in 24 frames per second, which LG state provides life-like details in fast moving scenes and reduces picture dragging or ‘smearing’ of the image. Finally, a distinctive round cutout in the bezel surrounded by red LEDs functions as an on/off sensor switch.

The accompanying range of Scarlet home theatre systems adopts the same theme as the televisions with a red glow lighting effect.

Able to be wall-mounted, the major features include an iPod docking station, USB ripping and HD AV sync.

Interaction with the theatre system is through touch sensor controls and, when combined with a Scarlet TV, a single remote can access all products.

The suggested retail price for the LG Scarlet Home Theatre System, available in June, is RRP $1,499.

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