By Chris Nicholls
SYDNEY: Navman has cut prices on all S-Series models by $100, in response to the increasing price competition in the navigation market, the company announced today.
The decision means the entry-level S30 drops from RRP $399 to RRP $299, while the top model S90i drops from RRP $699 to RRP $599. The S50 and S80 drop to $399 and $499 respectively.
“The market has been under pressure and Navman have reacted to that pressure. The great thing is the customer is one who ultimately benefits with great products at fantastic prices,” said Navman marketing director Wendy Hammond.
“And, for consumers who entered the market in its early days, upgrading to a new featured packed device just became more affordable.”
Navman said the GPS category had continued to experience more than 100 per cent growth year-on-year, with more than 1.2 million units expected to be sold this calendar year. 2007 saw just over 700,000 units sold.