HWI gears up for Mother’s Day promotions

By Chris Nicholls

SYDNEY: Breville and Kambrook distributors Housewares International has announced several promotions for the two brands in the lead up to Mother’s Day, with a trip to Paris, a free set of cooking scales, chocolates and a carving knife on the menu. 

Breville has the largest of the promotions, with shoppers who purchase any Breville product in the lead up to Mother’s Day eligible to win a ‘Gourmet Trip to Paris’.

The winner will receive return airfares to Paris, five nights accommodation, two gourmet dinners in Paris, a special dinner at the Eiffel Tower, followed by a cruise on the River Seine and a show at the famous Moulin Rouge. The winner will also receive $1000 spending money.

Shoppers who spend $99 or more will also receive a bonus box of Darrel Lea chocolates, valued at $16.50.

Entries for the competition open 1 April and close 31 May.

Carrying on the chocolates theme, Breville will also enclose a $30 gift voucher in every Darrel Lea Mum’s Bag over a period from 1 April to 30 June. The voucher is only redeemable on products over $99, though, with the cash back available through Australia Post.

Kambrook’s Mother’s Day promotion focuses on its ovens, with customers who purchase a Kambrook KOT500 or KOT700 oven receiving a Kambrook Electric Knife in store, at time of purchase. As with Breville’s promotions, the offer commences 1 April and closes 31 May 2008.

Finally, in another Breville promotion, customers who purchase a selected Breville food processor within the same timeframe will also receive a bonus ikon Food Scale (RRP $99.95). Models included in the promotion are the Breville BFP650, BFP500, BEM300 and BCS600. Dates are the same as above.

“Mother’s Day is one of the most important sales periods for both retailers and HWI,” said brand director, James Robinson.

“We therefore strongly encourage each of our retail partners to take full advantage of HWI’s exciting new consumer incentives and partnerships, as well as the supporting POS materials to maximise Mother’s Day sales.”

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