Australia’s top five computer brands compete for industry honours

By Martin Vedris

SYDNEY: GfK data has uncovered the leading five computer suppliers in 2007 who will now compete for the Electrical Retailing Awards (ERA) Best Computer Supplier title as voted by a panel of Australia’s leading retailers.

The five finalists for the ERA Best Computer Supplier, selected on the basis of their total sales value in the category (as measured by GfK) and listed in alphabetical order are: Acer, Apple, Compaq, HP and Toshiba.

Toshiba is the defending category winner, having won the category at last year’s ERAs.

The criteria retailers are voting on are: Design/appearance and innovation; Profitability/margin; Promotional/advertising support; sales representation and service backup; and Sales growth to category.

The winner will be announced at the ERA event at the Sofitel Wentworth in Sydney on Friday 4 April 2008. To book tickets for the evening, email Ana Melo e Azevedo at ana@intermedia.com.au or phone (02) 9660 2113.

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