HP competition aims to get young artists’ creativity flowing

By Chris Nicholls

SYDNEY: HP has launched a competition on the back of their ‘Let Your Creativity Flow’ campaign, designed to give talented young Australian musicians, artists and writers their first big break.

The competition, which starts on April 1 and run to April 18, will centre on a MySpace homepage, where artists, musicians and writers can submit their work. The winner will be selected by Australian folk/experimental artist Whitely and HP, and winners will be have the opportunity to display, perform or publish their work when Whitely tours in May.

The winning music entry will support Whitely at their Melbourne concert act on May 30, while the winning artist’s design will be printed onto a t-shirt sold on tour. The winning writer will cover one of the band’s gigs, with the resulting review published on MySpace and IGN.com.

“HP is offering a priceless opportunity for young, up and coming artists who know they have talent, but aren’t sure how to get their work into the public arena,” said HP Australia Consumer PC product marketing director, Tony Ignatavicius.

“The HP ‘Let Your Creativity Flow’ competition is giving young people a voice; a means to express themselves and be heard by their peers and influential industry moguls.”

Finalists will be announced and showcased on the MySpace website on April 22. MySpace users will be invited to leave comments about each finalist from April 22 – May 4, 2008, and the winners will be announced on May 5.

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