PhoneXpress store-in-a-store concept confirmed for Retra WA outlets

By Matthew Henry

ADELAIDE: PhoneXpress today confirmed it will trial a mobile technology store-in-a-store concept as early as the first quarter 2008 in selected Retravision outlets in Western Australia and South Australia, following the partnership established with the buying group today.

PhoneXpress business development manager, Nathan Freeman, who brokered the deal with Retravision WA over a five-month period leading up to today, said this will be just one example of the possible synergies between the two retailers going forward.

“We will trial a PhoneXpress store-in-a-store in Retravision areas – not in every store of course – but if it is successful there then there is a possibility of rolling out nationally,” said Freeman.

The company’s presence in Retravision locations will be in addition to its core business of standalone stores.
No locations have been confirmed and the roll-out has been loosely slated for Q1 2008 in WA and SA.

Freeman said the new deal will allow each business to benefit from each others competencies and identified Retravision strengths as “retailing, marketing and purchasing power”.

“The have nearly 450 stores and that give them massive buying power and Retravision has an excellent relationships with OEM suppliers,” he said.

“This will open us up to purchasing streams which were not available to us before and will allow us to operate as a one-stop IT shop, while in reverse offering Retravision a reinvigorated method and manner of selling phones in their businesses.”

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