Whitsundays Betta Electrical joins Bi-Rite

By Matthew Henry

WHITSUNDAYS: Whitsundays Betta Electrical has joined Narta member Bi-Rite Electrical with the store officially changing hands yesterday, growing the retail group’s presence in far north Queensland.

Operated by proprietor Scott Dubery, the Whitsundays Betta Electrical store was opened in mid-2006 by Betta Stores Limited, but has today joined the Narta member.

“This store joined because of large number of suppliers that we do business with and our affiliation with Narta where we enjoy excellent deals,” Bi-Rite franchisor and Narta member, Abdul Sacur, told Current.com.au.

Sacur said that the Bi-Rite group continues to convince discontented retailers to switch to its stable of shopfronts.

“The Bi-Rite group continues to add additional retailers to its group. The group’s strategy of providing an environment for successful retailers to find an alternative option to the other banner groups is proving successful and is now in its 18th year. Whitsunday Betta joining Bi-Rite is further endorsement that we are able to offer substantial advantages to their business,” said Sacur.

Bi-Rite is expanding its presence in far north Queensland, with the Innisfail store recently switching to the group after 32 years under the Betta Electrical banner.

Further south in Epping, Victoria, Bi-Rite recently opened up a new 1,000-square-metre store under its HomElectrix banner, called Maxwell’s HomElectrix.

“The management of Bi-Rite is working to consolidate supplier support establishing a more coordinated store merchandising approach,” said Sacur.

“The focus will be to put discipline into the business to further improve the profit for the franchisees.

“I would like to send a message to every disillusioned retailer that they are free to talk to me and enquire as to how my system works. I am very happy to give them that information and they can call me on 0419 786 092 at any time,” he said.

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