Miele finalises restructure and looks towards 2010

By Craig Zammit

SYDNEY: Miele Australia today released final details of its sales and marketing restructure which will be managed from the Knoxfield, Melbourne head office, and announced that Michael Jeanes’ projection of a $300 million turnover by 2010 is on track.

“I am confident that the implementation of our new structure gives us even greater potential to grow our business,” said Miele Australia managing director, Michael Jeanes. 

All sales staff will now report to the relevant state manager irrespective of whether these personnel are involved in domestic, project or professional sales.

Alan Bell will now operate as general manager sales and will oversee the sales division in Australia and New Zealand. Robert Warner has been promoted to national sales manager and is now responsible for project sales together with the Harvey Norman and Clive Peeters domestic accounts.

Cliff Thompson will take on the role of general manager – marketing, with field training managers, Mark Waters (Southern Region) and Rodney Manauzzi (Northern Region) to report to marketing under the new structure.

Miele’s warehousing network and logistics will now come under the control of Miele head office including the new national distribution centre at Rosehill, Sydney.

According to the Miele, the company’s plan to develop Miele Galleries across Australia will also further increase sales of its premium domestic and professional appliances.

“With new office premises secured in Brisbane, our Brisbane Gallery will open later this year, closely followed by an upgrade of the Miele Showroom in South Melbourne to a Miele Gallery,” said Jeanes.

“And there are plans in place for similar developments in Perth and Adelaide into 2008,” he said.

Miele Australia is also directing more focus on the New Zealand market. Brian Scott has recently been appointed national sales manager and new Auckland premises have been secured to include the national sales office and a Miele Gallery, expected to be operational by the end of the year.

Russell Decent has also been promoted from Miele’s financial controller to general manager – finance in recognition of his contribution to the company since his appointment last year.

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