By Matthew Henry

SYDNEY: After winning a prestigious Australian Design Award last month, Sunbeam’s Ceramic Collection kettle has now been chosen by the Powerhouse museum to be part of its own Powerhouse Museum Selection exhibition.

Although the Powerhouse Museum Selection exhibition is part of the Australian Design Awards, the Sydney-based museum independently selects the products it wants on display in its Success and Innovations Gallery.

“Products are selected on a range of criteria including design excellence, innovation in material or technology, significance to the industry or something that has the potential to become an important part of everyday life,” said Powerhouse Museum curator of product design, Angelique Hutchison.

The Powerhouse Museum Selection exhibition will be open to the public from 2 July but will be officially launched as part of the Sydney Design 07 festival commencing on 3 August.

The Ceramic Collection kettle is not the first Sunbeam product to be selected by the Powerhouse Museum for their exhibition – the Ultura iron made the cut in 2000 and the Mixmaster Compact mixer, which was displayed in the 2003 Australian Design Awards, is now part of the museum’s permanent collection.

“Sunbeam is a strong supporter of Australian design and we are honoured to have a third product selected by the Powerhouse Museum,” said Sunbeam marketing manager – kitchen appliances, Damian Court, in a statement today.

“The Ceramic Collection kettle makes a real emotional connection with people, drawing on the nostalgia of the ceramic kettles we remember from our childhood, combined with the modern aesthetics and technology we value today.”