By Sarah Falson
SYDNEY: Consumers view Motorola as a design leader in developing sleek, fashionable handsets that are reliable and come at affordable prices, according to research conducted by AC Nielson and Motorola.
Out of the undisclosed number of respondents, 21 per cent currently own a Motorola handset, with 30 per cent of these having owned the same Motorola handset for over a year and 15 per cent owning the same Motorola handset for over three years.
The report found that design was an important feature to customers with Motorola phones, with 42 per cent of respondents reporting that sleek design was the most important feature of their phone.
Reliable functionality with an easy-to-use interface ranked highly too with 36 per cent of Motorola-owning respondents reporting that this is the most important feature of their phone.
“In the last 18 months, Motorola has experienced significant growth, partly due to the incredible success of the MOTORAZR V3x. Customer acceptance of the Motorola brand has been amazing,” said Motorola Australia & New Zealand national marketing manager, Steve Amiet.
The survey also found that 40 percent of respondents chose ‘best value for money’ as the factor that most impacted their purchase, with another 30 percent choosing Motorola for its reliable reputation.
According to the report, 55 percent of respondents also said they had noticed an increased frequency of people with Motorola handsets since buying their first Motorola handset, suggesting that Motorola handset penetration is increasing.
“Despite the massive increase of Motorola phones on the market, our service performance has actually improved, with the number of repairs remaining better than typical industry expectations, and in proportion to the quantity of handsets sold,” said Amiet.
“This year Motorola aim to improve the speed of repairs even further, with additional Motorola ServiceOne centres being planned for WA and SA, to compliment existing centres in Australia’s eastern capital cities.”