Panasonic scores on the Footy Show

By Craig Zammitt

SYDNEY: Panasonic Australia has scored a promotional try with the inclusion of its 103-inch world largest plasma into the new set of Channels Nine’s rugby league variety program, The Footy Show.

The Logie award-winning Channel Nine rugby league talk show hosted by Paul ‘Fatty’ Vautin, Matthew Johns and Paul ‘Chief’ Harragon, has undergone a set redesign for 2007, with the Panasonic 103-inch plasma as its centre piece.

Footy Shor host, Paul ‘Fatty’ Vautin, said: “2007 is shaping up to become one of the Footy Show’s biggest years ever.

“Our set has been totally updated, and now we have the world’s biggest plasma right in the middle of it. It looks amazing.”
The new set design also showcases four wall-mounted 42-inch high definition Panasonic plasma panels. 
 
“This is the latest technology in terms of staging and broadcasting, we are excited to have the world’s biggest plasma on the Footy Show,” said executive producer, Virginia Hodgson.

“The Panasonic 103-inch plasma adds massive impact for both the studio audience and viewers at home, plus, its full high definition image quality is outstanding.”

Panasonic Australia group manager – AV/IT, Brendan Frawley, said: “Panasonic is very excited to see such an innovative use of its 103-inch plasma. The panel is ideal for any location where a super size display is needed to deliver maximum impact.

“It is perfect for venues such as clubs and pubs, as the ultimate display for watching major sporting events. In addition, we expect takeup by the growing digital signage market, with installations in shopping malls, airports and other high-traffic areas.”
 
The Panasonic 1080p TH-103PF9WK 103-inch plasma (RRP $105,000) has 1,920 x 1,080 HDTV resolution, 5000:1 contrast and a 4,096 step colour gradiation.

The Footy Show airs on Thursday nights at 9.30pm on Channel Nine in New South Wales and Queensland.

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