Blurred boundaries may be the key to achieving One Retravision

By James Wells

SYDNEY: A strong bond between the Retravision NSW northern group and Retravision Queensland as well as blurred geographical boundaries drawn up over 30 years ago appear to have helped the troubled retail group adopt a migration proposal.

According to Elton Cummings, the only shareholder of both Retravision NSW and Retravision Queensland, there has been an existing relationship between the two groups since he joined the Retravision NSW northern group on December 13 2004, when he purchased $37,000 worth of shares in Retravision NSW and took over the Grafton and Yamba stores.

Over the last two years, Cummings has acted as a conduit and helped inform members of the Retravision NSW northern group with information on Retravision Queensland and some of the progress it was making in the marketplace.

But what many people do not realise is that Retravision Queensland has had control over a number of stores located in northern New South Wales for some time following a geographical re-distribution which occurred over 30 years ago.

“My old man drew the lines on the map between the states when he was on the board of Retravision Queensland 30 years ago,” Cummings told Current.com.au

As a result the Cummings stores in Ballina, Byron Bay, Lismore and Tweed Heads have always been members of the Retravision Queensland group. The Tenterfield store in northern NSW is also a long-standing member of Retravision Queensland.

“It was all a matter of supply as most of the goods were coming out of warehouses in Queensland, so it was logical to be a member of Retravision Queensland,” Cummings told Current.com.au.

Cummings says that the potential demise of the Retravision NSW state office could be a good move for the business.

“One less head office, with no CEO, office administration and advertising could be a good thing. It is a case of short term pain, long term gain.”

Commenting on the loss of the Port Macquarie store and the Coffs Harbour store, Cummings said: “Every lost opportunity, opens the door for others”.

According to Retravision NSW northern group chairman, Steve Carter, a pre-existing relationship with Retravision Queensland has made it easier for his faction to form a relationship to source stock in the lead-up to Christmas.

“Retravision is split into states and also into regions based on television broadcasting footprints, based on marketing by television," Carter said referring to the blurred border between Retravision NSW and Retravision Queensland.

“This moves us closer towards One Retravision and it makes perfect sense to eliminate one state company. Retravision WA has already bought South Australia, and if NSW goes, then we go from Retravision five to Retravision three. There are still a few hurdles, but at least we are heading in the right direction towards Retravision one.”

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