By Craig Zammit
LAKE FOREST: Salton Inc, distributor of the top selling George Forman Grill range, today entered an agreement with internationally-renowned action star, Jackie Chan, to endorse a line of George Foreman branded electric grills, commencing in the second quarter of 2007.
The two celebrities will team up in a marketing and direct advertising campaign for a line of grills which will bare Chan’s likeness and endorsement.
“My father was a chef and he even trained me to be a chef, so I know my way around the kitchen,” said Chan.
“I have always been excited by the excellent quality of the Foreman grill and the tremendous innovation that it has brought to healthy cooking. I am happy to be working with George Foreman and Salton to introduce this exciting line of products to the Asian market.”
Jackie Chan has starred in countless cult martial arts films and Hollywood blockbusters including Rumble In The Bronx, Shanghai Knights and Rush Hour.
Salton’s introduction of the George Foreman Grill into Asia is expected to generate millions of sales, and the company expects to emulate what the successful introduction of the product in Europe, South Africa and Australia.
“George and Jackie will knock out the world with the lean, mean, fat-reducing grilling machine,” Foreman said.
“We want to show everyone how easy it is to maintain a healthy lifestyle using our grills. Next stop: Asia!”