Sony Full On, Full HD website launching this month

SYDNEY: Sony will launch its Full On, Full HD website on Thursday 26 October in support of its new advertising campaign to raise awareness of high definition technology in Australia.

The new website (www.sony.com.au/full-on) will feature Sony’s HD-capable product ranges and educational content to help consumers and retailers understand high definition technology and its library of associated jargon and acronyms.

Sony lauched its Full On, Full HD campaign earlier this week, which will seek to create excitement about the brand’s high definition products over the busy Christmas sales period.

Sony’s HD product range includes Bravia and SXRD displays, HD Handycams and the world’s first Blu-ray-equipped Vaio notebook PC.

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