Toshiba confirms SED mass production start date

By James Wells in Berlin

BERLIN: At the IFA consumer electronics show in Berlin, Toshiba has announced it will commence mass production of its surface-conduction electron-emitter display (SED) televisions in July 2007.

SED is a flat panel display technology jointly developed by Canon and Toshiba using an adaptation of conventional cathode ray tube (CRT) technology, and is expected to be launched worldwide in time for the Beijing Olympics in 2008.

The first model to be manufactured will be a 55-inch TV with 1920×1080 full high-definition resolution.

On its stand at IFA, Toshiba provided visitors with a demonstration of SED technology on a 36-inch prototype panel, which stood up to the praises heaped on the technology by Harvey Norman general manager, David Ackery, at the last major consumer electronics show in Las Vegas in January.

The demonstration showed off the rich image quality of the product compared to other flat displays on the market, and offers low power consumption, high brightness and high moving image performance, with deep blacks and grey scales.

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