LG goes on tour with ‘Big Night Out’

By staff writer

SYDNEY: LG Electronics will begin its fifth annual retailer roadshow next Tuesday with an event in Perth showcasing the brand’s latest whitegoods and consumer electronics range for 2006 and 2007.

Themed the ‘Big Night Out’, LG’s interactive trade event will tour mainland Australia during July and August exhibiting over 20 new products to around 3,000 guests.

Following the Perth event, the LG Big Night Out roadshow will host retailers in Adelaide on 12 July, Melbourne on 17 and 18 July, the Gold Coast on 31 July, Brisbane on 2 August, and will wrap up in Sydney on 7 and 8 August.

According to LG Electronics managing director, Daniel Shin, the company has planned an eventful and entertaining program for retailers attending the roadshow.

“The roadshow is an integral event for LG Electronics as it emphasises our appreciation towards our most valued retailers,” said Shin.

“LG is proud and enthusiastic to present retailers with our most innovative technologies for the upcoming year. Our team has invested in extensive research to develop products that will sustain our leadership in consumer electronics and home appliance solutions.”

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