Mitsubishi Heavy Industries signs on brand ambassador

Home improvement expert and presenter.

Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has appointed home improvement expert and presenter, Tara Dennis (pictured below) as the brand’s first ambassador in Australia and New Zealand. She brings with her a level of trust and an influential voice in the minds of consumers to help generate and extend the brand’s image.

“I am very pleased and excited to be joining a brand with such a rich history and passion for innovation and comfort within the home,” Dennis said. “As someone who has a passion for styling and renovating homes you want to push the boundaries and create a space that people love being in. Mitsubishi Heavy Industries Air-Conditioners Australia is the perfect extension of this and a brand that I am proud to be supporting.”

MHIAA marketing executive, Jenny Perello said, “Tara represents the home renovator who wants to improve their home. It is great to have her on the team at Mitsubishi Heavy Industries Air-Conditioners Australia. Her extensive experience in home decorating and design has ensured she is a credible face of home improvement, design and decoration in Australia.

“Currently, major air conditioning brands generally use males as their brand ambassadors. Bringing in Tara means MHIAA creates a point of difference for our brand and expands the field to include females who often represent the key decision makers in the family home. Tara complements MHIAA’s brand values and we look forward to working with her,” she added.

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