To respond to consumer pain points.
Electrolux Home Products (EHP) has released a range of major household appliance accessories in Australia and New Zealand designed to optimise consumer use. The range includes brackets for safely stacking clothes dryers atop washers, flexible non-return (or anti-flood) dishwasher hoses, through-wall venting systems and discreet slide-away shelves on which to sort laundry.
The range has been launched under a new brand called Unilux – an abbreviation of universal and Electrolux – to reflect that, in addition to EHP-branded major appliances, the accessories are compatible with most other appliance brands on the local market.
L to R: Unilux project team: Emma Kaczmar, brand design studio manager; John Garcia, graphic designer; Peter Oastler, consumer solutions category manager; Michelle Rossier, marketing manager; and Ben Mason, graphic designer.
The conception, design, packaging, branding and implementation of Unilux was all executed in-house by the EHP operations in Australia and involved input from various departments including customer care, spare parts and service, legal, graphic design and marketing. It is also the first project of the new consumer solutions product category headed up by Peter Oastler.
EHP Australia and New Zealand managing director, Mike Putt said the initiative addresses a market need to resolve common issues encountered by owners of major household appliances.
The Unilux product packaging is colour-coded and labelled Install, Care, Perform, according to the accessories functions. The range will be supported by a 30-day money back guarantee and will be distributed through EHP’s major retail partners from May 2017.
An example of Unilux product display stands which are now being installed in various retail stores across Australia and New Zealand.