Expects good sales over Christmas.
CDB Goldair has introduced a straightening brush to the market in its first foray into the buoyant hair care category. The hairstyla™ uses 3D ceramic heat technology to make hair smooth and straight within minutes.
CDB Goldair director, Chris Bremner told Appliance Retailer, “We are extremely excited to move into the hair care category and the team has done an outstanding job developing the hairstyla™. Initial sales are showing that hairstyla™ is performing extremely well and the extensive TV campaign over November and December is sure to drive consumers into retail stores in search of the hairstyla™ this Christmas.”
“In addition to many beneficial features, the hairstyla™ boasts 65% more heated bristles than our nearest competitor, delivering a quicker and more effective hair straightening experience,” he said.
It has variable temperature control from 80 degrees to 230 degrees Celsius to suit all hair types. It also boasts dual voltage so it can be used anywhere in the world. For added safety, it automatically switches off after 60 minutes and has a 360 degree swivel cord.
The hairstyla™ is available in The Good Guys, Harvey Norman, Big W, Target, Myer and David Jones stores nationally for RRP $119.