In conjunction with new partnership.
The new laundry range from AEG, offering combinations of washing machines and dryers have been designed to keep colours and textures by protecting the fibres in the clothes. The range features a world-first innovation, SoftWater Technology, which softens the water before washing for unrivalled cleaning results at 30 degrees Celsius.
It brings a new level of fabric care to all garments, even the most delicate fibres, such as wool and silk, or high performance outdoor clothing where water repellence must be restored during washing and drying.
Electrolux has partnered with Scandanavian-designed sportswear brand, Helly Hansen, to share knowledge and advice on garment care.
To launch the partnership, a series of videos are available on the Electrolux YouTube channel and website. The videos showcase the best way to care for a range of garments including ski and sailing jackets, down and fleece jackets. The ‘My Electrolux’ app offers further care hint, tips and techniques.