With demo kitchen, cooking school and retail training facility.
KitchenAid will open its first Experience Store in the heart of London’s West End on Wigmore Street in early September. Arranged over two floors, the store has been designed as an environment to inspire kitchen designers, budding bakers and serious chefs alike.
It will display KitchenAid small appliances, as well as the recently launched range of major appliances, including ovens, dishwashers, refrigerators and induction cooktops.
The store will also feature a fully functional demonstration kitchen and cooking school, with a schedule of events and classes to be rolled out. Events and cooking classes can be booked online at kitchenaid.co.uk and will be presented by KitchenAid alongside a range of industry specialists and specially chosen guest speakers.
In addition to the demonstration kitchen, the store will house a training facility for product specialists from retailers nationwide.
A super-sized version of the iconic KitchenAid Artisan Stand Mixer will take pride of place in the window and the full spectrum of colourways will be available to purchase.
To coincide with the launch of the Experience Store, the company will announce the names and present the new UK based members to the Serious About Food Council in September. KitchenAid developed the Serious About Food Council, a body of experts, pioneers, and innovators. Its members provide an exclusive take on the most innovative trends, gathering inspirations from all over the world.
KitchenAid Australia was contacted but declined to comment.