According to IDC figures.
International Data Corporation (IDC) has released its Quarterly Mobile Phone Tracker for Australia, which has seen Alcatel retain third place in the local smartphone market, by volume. Alcatel has held its position in the market for a full year period, after moving into the number three position outright in Q3 2015.
The figures also reveal that while the overall smartphone market is declining, Alcatel has grown more than 23% compared to the same period last year.
According to IDC, “Alcatel controls just over 5% of the smartphone market as they consolidated their hold on the low-end space. The targeted strategy of pre-paid phones exclusive to telco providers is the key driving force behind Alcatel shipments.”
Alcatel Australia New Zealand vice president and regional managing director Sam Skontos said, “This latest result shows that we have delivered a sustained performance over a solid period of time such that any debate about data in the market can be put to bed.
“We offer Australian consumers a combination of innovative features and affordability that they find compelling, and they have responded accordingly. We continue to invest in the market in both channel activity and broader consumer brand awareness initiatives, and have a strong roadmap of products that we are very excited about.”