By Martin Vedris

SYDNEY, NSW: Groupe SEB plans to support the Linen Care category in the lead up to Christmas via promotional activity based on pampering and luxury experiences.

Consumers who purchase a selected Tefal Steam Iron will receive a Honey & Shea French Luxury pamper pack by Le Couvent Des Minimes valued at $50, via redemption. Consumers who purchase any Tefal Steam Generator will receive a Lavender French Luxury pack valued at $100, also via redemption.

“Le Couvent Des Minimes products represent preeminence with the use of the finest selection of ingredients,” said Groupe SEB Brand Manager Christine Abdal. “Tefal Linen Care products are designed with unequalled innovative features, providing consumers with the ultimate in ironing technology. There are solid synergies between the brands, with the French heritage and premium quality complementing each other.”

The promotion runs from 1 November to 24 December 2009.

"This promotion will be supported with a collection of chic point of sale material in store," said Abdal. "Tefal will maintain the 30 Day money back guarantee offer on all steam generator models and will continue to drive in store demonstrations to support retailers."