By Martin Vedris

MELBOURNE, VIC: A name you’ll be hearing more of in TV/AV cabinets is Sleek Concepts. They’re a Melbourne-based company, they want to expand their retail base and they aim to provide quality furniture at a value price.

“Sleek Concepts is a newly formed organisation based in Melbourne,” said the company’s general manager, Memet Selimi.

“It was created with the intention of revolutionising the entertainment-furniture industry. For much too long companies within the industry were reaping the benefits whilst providing their customers with second-rate furniture. It is with this in mind, Sleek Concepts have provided their customers with quality products at exceptionally great value.”

Products in the Sleek Concepts range start at RRP $199 and go up to RRP $999. The company rates its top-of-the-line CHICHI 2000 BL model (RRP $999) as its most successful product to date. Another example in the range is the new PRESTIGE 1800 BL (RRP $899).

A relative newcomer to the industry, Sleek Concepts was only launched in 2007 and already it lists the following retailers as its clients: JB HI-FI, Harvey Norman (including Domayne and Joyce Mayne), Clive Anthonys, Retravision and Betta Electrical.

“We are working at expanding our product amongst other retailers including the likes of Clive Peeters, The Good Guys and Bing Lee,” said Selimi.

“Sleek Concepts has made great inroads with in the industry and its current retailers. Our design team works tirelessly in order to update the range keeping with the continuing changes in flat panel technology. Sleek Concepts definitely pride itself on the service and satisfaction guarantee that we provide each and every retailer."