By Chris Nicholls

SYDNEY: Sunbeam has announced their Nutrihair hair dryer commercial will return to the airwaves from 4 May in a short run before Mother’s Day.

The 30 second commercial will appear on channels Ten, Nine and Seven across metropolitan Sydney, Melbourne, Brisbane, Adelaide and Perth.

It will air during programmes such as The Oprah Winfrey Show, Sunrise, The Today Show, All Saints, The Bold & The Beautiful and Days of Our Lives.

Sunbeam personal care marketing manager, Ann-Marie Weir, said the commercial’s return was based on good results from its first run,

“The response to the sexy TV commercial which first appeared in the lead up to Christmas was very positive, so we wanted to support both the range and retailers with another round of advertising for Mother’s Day,” Weir said.

Sunbeam will support the commercial with point of sale material, including swing tags and shelf talkers.

Consumers who purchase the Nutrihair System HD8400 from now until the end of May will also receive a $15 EFTPOS gift card.