Williams-Sonoma online sales growing faster than its B&M stores

US homewares and small appliance retailer Williams-Sonoma, which entered the Brisbane market in April, has seen its global online sales outpace its competitors. E-commerce at Williams-Sonoma is growing faster than traditional retail sales, 9.1% versus 7.9% according to the company’s last quarter results with operating margins on internet sales around three times as big.