On Wednesday morning, a caller rang a Perth radio station and claimed that Europe’s largest appliance retailer Dixons, had bought The Good Guys (TGG). By lunchtime, the Perth industry was buzzing with the news and understandably, The Good Guys WA proprietors were perturbed.
Australians are spending over $260 million buying almost 1.7 million small electrical products in an average four weeks, according to new retail data from Roy Morgan Research. The major share of this purchasing dollar is going into the cash registers of The Good Guys and Harvey Norman which dominate the category in volume.
For the fifth year in a row, The Good Guys was the only electronic retailer to receive a five-star rating for overall customer satisfaction in a recent Canstar Blue survey based on price and service, among other factors. Bing Lee followed closely behind in second place, while Harvey Norman snatched up third position, as JB Hi-Fi and Dick Smith lagged in fourth and fifth place, respectively.
The Good Guys has partnered exclusively with a new market player, European inspired Viali appliances. With dishwashers and built-in ovens in-store now, cookware sets, range hoods and small appliances are set to arrive in stores in the back end of this year.