Global and colour trend forecasters, market data analysts and an executive from the leading Hispanic media network will share their home and housewares industry vision in special keynote presentations during The Inspired Home Show 2024 being held in Chicago from March 17 to 19.
The keynotes are set for Sunday and Monday in Room S102 in the South Building. The hour-long sessions will be held at 10am and 1pm each day with free admission for all show attendees.
In the show’s opening keynote, Global Householder Trends: A View to 2025 at 10am on Sunday, Anna Ward, consultancy innovation lead at futures agency TrendBible, will discuss what is driving change in the home and interiors industry for 2025 and offer a deep understanding of the key shifts impacting the way householders will think, feel and act.
While global ‘mega threats’ such as the climate emergency to inflation, living costs and energy scarcity, will continue to undermine households’ sense of safety and security, in 2025 we’ll see overwhelm and crisis fatigue dissipate into a desire for optimism and abundance.
In the keynote at 1pm on Sunday, Future-Proofing Your Brand with America’s Growth Engine: The Hispanic Marketing Imperative, Roberto Ruiz, executive vice president of research, insights and analytics at TelevisaUnivision, will explain why now is the time to build brand awareness and affinity with US Hispanics, with intention and authenticity. This cohort are the single biggest growth opportunity, comprising 20% of the US population (and 30% of Gen Z) and contribute $3.2 trillion to the US GDP.
In the keynote at 10am on Monday, Uncovering Growth Opportunities for the Home + Housewares Industry: 2024 & Beyond, Joe Derochowski, home industry advisor at Circana will lay out a plan for the rest of the decade with short, mid- and long-term innovation opportunities to point the home and housewares industry toward growth. He believes 2024 will be a transformational year, which will see dramatic changes in consumer behaviour start to settle into the new norm.
In the keynote at 1pm on Monday, A New Harmony: Pantone Home & Interiors Colour Forecast, Leatrice Eiseman (pictured), executive director of the Pantone Colour Institute explains how the use of colour helps achieve harmonious balance. Featured in the PANTONEVIEW home and interiors colour forecast, the theme ‘A New Harmony’ offers inspiration, clarity and meaning to future colour and design trends. Eiseman will provide direction and insights by highlighting consumers’ needs and motivations as they seek a more harmonious life and lifestyle.