Australia’s leading media and marketing conference, Mumbrella360, is back at Sydney’s Carriageworks from 27–29 May. Now part of The Intermedia Group, which also publishes Appliance Retailer, Mumbrella is offering Appliance Retailer readers an exclusive 20% discount on tickets using the code M360AR25 at checkout.
While Mumbrella360 addresses the entire media landscape, this year’s program places a special focus on creativity, brand building, and effective marketing — areas that are increasingly critical for appliance retailers seeking to sharpen their strategies and stay competitive.
Over three days, attendees will have access to more than 90 expert speakers and ten focused content streams tackling the key challenges and opportunities in today’s market.
Appliance retailers looking to build future-ready marketing strategies will benefit from the ‘CMO Unplugged’ panel, featuring marketing leaders from IKEA, REA Group and Goodman Fielder. The panel will share insights on cultural relevance, smart technology adoption, and marketing ROI — all crucial themes for businesses aiming to drive customer loyalty and long-term growth.
Sessions particularly relevant to the appliance sector will explore the impact of AI on content creation and automation, with Endeavour Group’s general manager of brand, creative and operations Katie Dally presenting a case study. A panel featuring TikTok Australia’s head of partnerships, Amy Bradshaw, will discuss how cultural relevance and social media presence can drive real business impact.
Additional highlights include a session with ALDI’s marketing director Jenny Melhuish and BMF’s creative leadership on translating bold ideas into commercial success. Shaun Briggs from Specsavers will offer valuable lessons on using brand personality to enhance customer loyalty — an important strategy for appliance retailers seeking deeper engagement with shoppers.
Keynote sessions from Oatly’s global chief creative officer John Schoolcraft and VaynerX’s global CMO Avery Akkineni will provide fresh perspectives on disruptive brand building that retailers can adapt to their own businesses.
With attention spans decreasing and competition for consumer mindshare intensifying, this year’s conference theme – FAME – is about helping brands, large and small, better capture and retain customer attention.
Mumbrella360 2025 offers appliance retailers an unmatched opportunity to learn from Australia’s top marketers and global brand leaders. To view the full program and secure your place, visit Mumbrella360. Don’t forget to use the code M360AR25 at checkout to claim your exclusive 20% Appliance Retailer reader discount.