Samsung hosts largest event of 2025 with new product showcase

Samsung has revealed its key new products for 2025 at the brand’s largest event to be held in Australia this year.

Held across multiple rooms constructed specifically for the event at the Lower Sydney Town Hall, Samsung shared an overview of its 2025 line up of TVs, audio solutions and home appliances.

According to Samsung, these products offer “a new level of intelligent and connected solutions for the kitchen, laundry and living spaces. Delivering Samsung’s next generation AI Home and Vision AI innovations, enhanced SmartThings connectivity features, and more screen accessibility options; the range is designed to easily and intuitively integrate into Australian connected lifestyles to make every day experiences wonder-filled”.

Key products launched at the event include the Bespoke AI Jet Ultra that Samsung claims is “the world’s most powerful cordless stick vacuum with up to 400 watts of suction power”.

The new 809 litre Bespoke AI Family Hub French Door refrigerator features a huge 32-inch screen to connect with SmartThings services, Bixby voice commands and Daily Board for family communication as well as an internal camera with AI Vision Inside feature that can recognise 33 different food items.

The new 615 litre AI Home side-by-side refrigerator features a 9-inch AI Home screen to help manage smart devices from a central location, access apps as well as personalised information tailored to individual preferences. It also features an Auto Open Door feature as well hands-free control through Bixby voice control.

Within the AV category, Samsung has introduced the first 8K Wireless One Connect Box via the Neo QLED 8K QN990F and also brough its Neo QLED technology to its lifestyle range for the first time via The Frame Pro supported by its first convertible fit soundbar in the Q-Series HW-QS700F. Powered by Vision AI, each of these products has been designed to provide Australians with more choices that are customisable to suit their unique needs. 

Simon Howe, Samsung Director of AV and Frame

The line-up represents “the next leap forward in Samsung’s vision to simplify Australian home life by bringing AI to all. Prioritising user safety, personalisation, and long-term value, Samsung’s AI-powered products are designed to thrive as part of a connected home ecosystem whereby devices adapt to user preferences and act autonomously to help save Australians time every day. 

“We know that everyone’s lifestyle is unique and their technology needs to work just for them,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “By introducing Vision AI and AI Home, more Samsung devices around the home will deliver secure and hyper-personalised experiences that continue to learn over time, creating new ways for Australians to live better.”

Samsung also revealed pricing for the new range of 2025 products:

Kitchen

809L BESPOKE AI Family Hub™ + French Door Refrigerator (SRF9900BFH). RRP: $6,999

615L Family Hub™ Side By Side Refrigerator (SRS6800BFH). RRP: $3,799

615L AI Home Side By Side Refrigerator (SRS6500BA). RRP: $3,299

634L Smart Side By Side Refrigerator with Dispenser (SRS6300B). RRP: $2,599

655L Smart Side By Side Refrigerator Silver (SRS6100S). RRP: $1,799

655L Smart Side By Side Refrigerator Black (SRS6100B). RRP: $1,799

Laundry 

9kg Smart Front Load Washer with Steam Wash Cycle Black (WW90DG6U34LB). RRP: $1,099

9kg Smart Front Load Washer with Steam Wash Cycle White (WW90DG6U34LE). RRP: $999

9kg Smart Front Load Washer with Steam Wash Cycle White (WW90DG5U34AE). RRP: $999
Living Spaces 