Sony Australia confirms departure of sales head Jeremy Senior

After 5.5 years in Sony Australia’s sales department, Jeremy Senior has left the local subsidiary of the Japanese technology giant. Senior was most recently the general manager — sales.

“Jeremy Senior’s role of GM Sales has been made redundant as a result of a refinement of Sony’s Business Unit structure,” the company said in a statement.

After joining Sony from Campbell Arnott’s in October 2008 as group sales manager, Senior progressed to be general manager — key accounts before moving into the GM — sales role in March 2012.

Senior’s departure comes as a surprise, as only last week he was officially launching Sony’s World Cup kiosk at Chatswood in northern Sydney.

“We’re very excited to show off the refurbished kiosk and give our customers the opportunity to experience the best of Sony with this promotion,” Senior said at the launch. “The lead up to the 2014 FIFA World Cup Brazil is a key purchase period for TVs and we are happy to be able to offer our customers this great deal at this time.”

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Senior’s departure comes just three months after Sony Australia restructured its business as part of a global effort to reduce the company’s headcount by 5,000.

“In line with Sony Corporation’s 6 February 2014 earnings announcement outlining global headcount reduction, together with the decision to cease ranging Vaio products in the ANZ markets as of June 2014, Sony has implemented some organisational changes resulting in a number of redundancies across ANZ,” Sony Australia said via a spokesperson.

Senior is the latest in a string of high-ranking Sony Australia employees to leave the company over the past 12 months, including managing director Carl Rose, chief financial officer Nicholas Foster and general manager —marketing GM Nicholas Barendson.

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