UnderCurrent admires SodaStream’s ongoing war with the big name soft drink brands, having previously taunted Coca-Cola and Pepsi and gone out of its way to have a Super Bowl ad rejected. This new grab for publicity may just take the prize, however, with the Israeli home carbonation company suggesting that all those bottles of pop we love so much is helping to build a new “Secret Continent” in the sea, an anti-Atlantis if you will, the same size as Texas:

UnderCurrent wonders, are we all over this yet?