Samsung Electronics Australia has expanded its Bespoke Home line-up, adding the Bespoke Jet AI premium cordless stick vacuum range.

Available in a Satin Greige colour, the Samsung Bespoke Jet AI vacuum claims to incorporate the lightest stick motor on the market which delivers Samsung’s most powerful suction up to 280W and double the battery capacity of its predecessor with up to 100 minutes runtime.

“Powerful suction, long-lasting battery life, and a design to be proud of; that’s what Australian consumers have told us they want in a stick vacuum and that’s what we’ve delivered with the new Bespoke Jet AI,” Samsung Australia vice president of consumer electronics, Jeremy Senior said.

“We’ve worked hard to remove common consumer pain points and add convenience through technology. There is no need to change brush heads to ensure a deep clean on different floor types with innovative AI technology adjusting suction as you vacuum. Our enhanced All-in-One Clean Station helps address the frustration often experienced with emptying the dust bin which causes fine dust to escape back into the home or back onto the floor.” 

Harnessing Samsung’s AI Optimum Tech, the Bespoke Jet AI features a new AI cleaning mode which caters to a diverse range of floors to provide an effective cleaning experience. The AI Optimum Tech algorithm has received AI verification from leading independent safety science organisation, UL Solutions, verified for classifying flooring type and controlling settings.

Via AI Cleaning Mode, the Bespoke Jet AI detects the brush load through its suction motion controller, as well as the air pressure through pressure sensors. Settings are analysed to classify the floor type and the resulting algorithm is automatically applied to provide the optimal suction power and brush roll speed.

Compatible with SmartThings and Smart Wi-Fi connectivity, users can customise the vacuum experience and its functions while maintaining peak performance through the smart self-diagnosis function.

The upgraded All-in-One Clean Station leverages Air Pulse technology to automatically empty the dustbin. When being emptied, Air Spin Edge technology removes remaining debris that may get stuck in the grille. The All-in-One Clean Station automatically shuts its cover after every disposal and traps fine dust with a 99.999% multi-layered filtration system.

The Samsung Bespoke Jet AI Vacuum 280W and 250W models are now available via Samsung’s Online Store and will roll out via Harvey Norman from September 2023 for RRP $1,599 and $1,499 respectively.