Samsung Electronics Australia has welcomed Chris Raju as director for audio visual. He fills the role left behind by Hass Mahdi who joined Electrolux in April as product line director of taste.

Most recently, Raju was director of financial services company, Greensill Capital for almost two years until the firm entered voluntary administration in March 2021. Prior to that, Raju worked at Aldi for seven years, first as buying director of general merchandise and then buying director of fresh produce.

He started his career with Harvey Norman as a franchisee, working across Belrose, North Ryde and Liverpool over an 11-year period. He then moved into head office as senior buyer of consumer electronics for 18 months until June 2012.

Raju said he is thrilled to be joining Samsung Electronics, a brand that is incredibly well positioned in the market, at an exciting time in the consumer electronics industry.

“Through relentless innovation, Samsung is transforming TVs, appliances, smartphones, wearable devices and tablets. Samsung is also leading the Internet of Things space through smart home initiatives,” he said.

“I look forward to contributing to the team’s continued growth, innovation and success in the sector. It’s great to be a part of a team that takes enormous pride in the creativity and diversity of its talented people.”

Commenting on Raju’s appointment, Samsung Australia vice president of consumer electronics, Jeremy Senior said, “Chris brings a wealth of experience to the role and as we continue to focus on expanding our lifestyle and premium Neo QLED TV offering, we have no doubt his leadership and experience will drive the continued success for the category.”