Samsung Electronics Australia director of audio visual, Hass Mahdi has departed the business after five years and joined Electrolux as product line director – taste for Australia and New Zealand, effective today.

Mahdi fills the role of product line director – taste previously held by Chris Coen before he was appointed sales director in August 2020, following the departure of Michael Doyle.

Electrolux Australia and New Zealand managing director, John Featherstone said, “We are very excited to have Hass join the Electrolux group. He brings a wealth of experience to the role and will be a great addition to our product line team.”

Commenting on his departure from Samsung Australia, the company said: “We thank Hass for his contribution over the last five years.”

Mahdi joined Samsung in 2016 as head of product for audio visual before being promoted to the director role in 2018. Prior to Samsung, he was trade marketing manager for Nespresso for 18 months, after more than seven years with Sony Electronics in various roles, most recently as TV category head for Australia and New Zealand.