Nespresso, Kitchenaid, Map and Saeco make big coffee news while Jura takes the path less travelled.
Jura’s four millionth automatic coffee machine recently left the factory. This impressive track record makes Jura an expert in large-scale production and provides a guarantee of the quality, reliability and durability of all its products. Liakatos said that Jura is the only manufacturer in the sector to focus exclusively on automatic speciality coffee machines.
Its biggest selling product is the Jura F9 and Liakatos attributes the success to its market-specificity. “The F9 addressed a large gap in the sophisticated Australian coffee market offering a café-style coffee that can be prepared at one touch,” he explained.
Sunbeam has three new products on the market for the Christmas sales period which have been built upon its premise that consumers seek quality and experience but are overwhelmed by choice.
According to Anderson, Sunbeam’s Torino coffee machine and grinder is a true ‘muscle machine’ reminiscent of traditional Italian machines with its design based on the famous E61 group head. It has a manual brewing control handle and steam and hot water arms. The Torino heats water faster with first thermal triple-block technology, extraction pressure gauge, an LCD screen for program and shot clock and customisable functionality.
Sunbeam’s response to consumers who think manual machines are too difficult to operate and opt for the simple option of an automatic machine is the EM5000. This is a milk on board manual espresso with one touch control panel and volumetric control. It has a removable milk reservoir and variable froth control.
Finally, the CM2000 capsule coffee machine is an innovative ‘world-first’ multi-capsule solution, according to Sunbeam with an interchangeable capsule cartridge suitable for Nespresso, Lavazza and Expressi capsules. “Now there is no need to be locked into a coffee manufacturer. You can use the coffee you want, when you want, with colour coded inserts to change capsule systems,” Anderson added.
Map Coffee is set to shake-up the Australian capsule coffee marketplace in its partnership with world leaders in coffee machine manufacturing, Saeco.
“We will be growing the capsule coffee market by providing industry leading coffee extraction technology, insights to satisfy consumer tastes and modern premium machines that complement Australian kitchens,” Tata Global Beverages senior brand manager, Beau Boundy said.
“Saeco was the perfect fit for Map Coffee and Tata Global Beverages as Saeco are global leaders of their craft, and did not have a presence in the portioned coffee market in Australia. So it was a perfect match for both of us.
“In 2012, entry-level coffee machines entered the supermarket chains with price points up to 70% cheaper in comparison to electrical stores. Map Coffee is now reinvesting in retailers by providing them with genuine Caffitaly capsules in-store to make additional profit after each machine purchase.
Designed in Italy, the Bravista range of coffee capsule machines has been crafted to compliment the modern kitchen where space is at a premium. Offering convenience and ease-of-use, users can adjust the height of the tray and spout to fit their favourite cup, and even save preferences such as coffee/milk length for added personalisation.
Map Coffee’s Caffitaly capsules deliver a double filtered, eight grams of espresso, in contrast to the 5.5 grams which are often standard.
The Bravista range of coffee capsule machines includes the Bravista Latte+ machine with an integrated 500ml milk carafe to make milk based coffees with one touch. The Bravista Espresso+ machine is a smaller sleek design espresso machine with a separate Saeco milk frother. Both machines feature Saeco’s patented milk frothing system.
Delonghi’s Finlayson said its fully automatic range delivers a good/better/best option, all delivering café quality coffee in the home. They can prepare a variety of coffee beverages from a rich aromatic espresso shot to a Café Mocha. Consumers can personalise their coffee choice in their time. All our machines are easy to use and clean with front access.
For those who like to manually froth their milk for a more hands-on barista experience, the ECAM22110SB (RRP$999) and ECAM23210W (RRP$1,099) come with an integrated steam wand and are compact in size, perfect for kitchens with limited bench space.
Finlayson said that the ECAM23460S (RRP$1,499), ETAM29660SB Autentica (RRP$1,599), ECAM45760B Eletta (RRP$1,899) takes the coffee to the next level with the LatteCrema Instant Frother Device (IFD) System, which delivers creamier and denser milk froth at a higher temperature, with an automatic cleaning system.
Our top line models ETAM36365M PrimaDonna XS (RRP$2,299) and ESAM6900M PrimaDonna Exclusive (RRP$3,499) enable the LatteCrema System to be used or milk prepared manually with an integrated steam wand. They are high end machines with quality stainless steel finishes. The PrimaDonna Exclusive also features a hot chocolate function, with a dedicated carafe to mix the milk and chocolate together.
To meet these demands and appeal to an audience with a different design aesthetic, Nespresso has launched the Lattissima Touch, Pixie Clips, Inissia Limited Edition Colours and Nespresso by KitchenAid machines. Its range of blends and pure, single origin coffees, are crafted from the top 1%-2% of the world coffee crop, and specially developed to suit every taste preference.
Kalos said that all Breville espresso machines include low pressure pre-infusion to encourage a more even extraction of coffee from the coffee puck; PID temperature control to regulate water temperature to within +/-1°C for more consistent results and control over flavour.Stainless steel boilers are built specifically to provide continuous steam on demand for milk texturing, with the ability to extract coffee simultaneously.
Tragear explained that V-Zug recently launched its Supremo CCSXSL60 Coffee Centre that “turns anyone in to a master barista, making specialty coffee just the way you like it.”
The Coffee Centre features a built-in automatic milk frother, delivering the perfect froth for a cappuccino, latte macchiato, café au lait and hot milk. The Supremo CCSXSL60 has five adjustable coffee strengths from extra-mild to very strong.
As Ilve and De Dietrich coffee machines are usually a purchase that is made alongside a range of other items for the kitchen, Bertuccio they can be a highly priced purchase in this category such as standard freestanding bench top machines.
“We would definitely encourage retailers to send customers into our showrooms to receive full demonstrations on these products, so they can obtain a real feel for the product and be confident when making the purchase ultimately at a retail level,” Bertuccio said
He added that Ilve’s ILCM45X built-in espresso maker forms part of the Ilve compact cooking package collection. The range features the latest European styling and cooking functions, with streamlined sophisticated styling, matched with Ilve’s commitment to quality.
Ilve will also be releasing a new in-built coffee machine designed to match its new ‘45 series’ products and 76 Pyrolytic oven. The coffee machine ‘ILEM45X’ is touch controlled with various pre-sets and able to be completely personalised.
Why Nespresso and KitchenAid are teaming up
Nespresso and KitchenAid have partnered to bring a new coffee machine to market just in time for the valuable Christmas sales period. This is the third local partnership for Nespresso Australia, which already has successful affiliations with DeLonghi and Breville and it will bring several new retail channels for Nespresso to access.
Nespresso Oceania, general manager Loïc Réthoré with marketing and communication manager, Nicole Parker and the new KitchenAid range.
Along with distribution through the department stores, the Nespresso by KitchenAid machine has an RRP of $799 and will range through Peters of Kensington (NSW), E&S Trading and Zoes Kitchen (Victoria) and Kitchen Warehouse (WA) as well as Nespresso’s own national boutiques. Nespresso Oceania, general manager Loïc Réthoré explained to Appliance Retailer this morning that like Nespresso’s existing partnerships, the US heritage brand KichenAid shared common values, among which includes a passion for innovation and design.
He said KitchenAid is renowned for its design aesthetics, high quality craftsmanship, attention to detail and versatile technology.
“By partnering with KitchenAid, it will not only offer an opportunity to further grow the portioned coffee machine market, but will also provide a wider offering to Australian consumers,” Réthoré said.