There’s nothing like a creating a cute little world of characters – each with their own quirks and nuances – to populate an office and advertise electronics. And in these stakes, Dell has tried to create the “F.R.I.E.N.D.S” of the marketing world with a new series of ads.

Check out the first video, promoting Dell’s Optiplex Desktop Computer. Those among us who remember the classic 1996 Harold Ramis film “Multiplicity” will not doubt find this creation similarly twee.