The Museum of Contemporary Art and Telstra have teamed up to provide a new digital experience to gallery goers. It is part of a broader trend of engaging individuals on a personal level using technology which is also emerging in the retail industry.
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Tapping into apps: How retailers are using proximity to connect with consumers
Mobile as a channel is becoming increasingly important to omnichannel retailers, but having an app is only half the battle.
The Personal Supply Chain: What customers want in an Omnichannel World and how to deliver it
The ability to return goods to a physical location, knowledge of stock levels, the ability to go online and customise a product to their personal requirements nad guaranteed same day delivery, or delivery services that include set-up: these just just some of the expectations consumers have of retailers.
Get mobile this Christmas: Retailers urged to capitalise on consumer behaviour
With retail groups predicting the Christmas trading period will be a strong one, retailers should make sure their marketing strategies take advantage of changing consumer behaviour, particularly the way shoppers are using their smartphones.
Shoplifting employees and customers ‘cost retailers $2.5 billion annually’
Shoplifting is costing retailers in Australia $2.8 billion annually, and dishonest employees are worse offenders than customers, according to the Smart Cube’s Global Retail Theft Barometer 2013-2014, published by Checkpoint Systems.
“You’ve been Facebooked”: Peter Costello opens up about bricks and mortar retail in an omnichannel world
Former federal treasurer Peter Costello has challenged retailers to innovate in order to withstand competitive challenges in a difficult and rapidly evolving retail environment.