OPPO has committed to a three-year partnership with camera manufacturer, Hasselblad to co-develop industry-leading camera technologies for OPPO’s flagship Find series set to launch in Australia in the coming months.
Following the launch of OPPO’s first self-developed imaging NPU MariSilicon X, OPPO is further committed to creating a world-class photography experience through its cooperation with Hasselblad.
OPPO and Hasselblad will work together to further develop advanced imaging solutions through R&D collaboration to provide users with more natural colours and a more refined imaging experience.
Starting with software improvements for natural colour tuning, the three-year partnership will further enhance the colour calibration solution and target to establish the new benchmark for smartphone camera colour performance, delivering a consistent natural colour performance for OPPO smartphones.
OPPO Australia managing director, Michael Tran believes the next iteration of the Find X Series will raise the bar in terms of what a smartphone can do.
“As a brand, we’re constantly looking to introduce new and exciting innovations, which we know Australians will love. From our legendary SuperVOOC fast charging technology to our pop-up cameras, the FInd X Series has always pushed the boundaries of what’s possible. The next iteration of the Find X Series will be no exception and we look forward to bringing it to market here in Australia.”