To build and grow multi-channel.

Myer has welcomed Geoff Ikin as chief customer officer to bring together key customer facing functions including online, marketing and advertising, with his start date to be confirmed.

He formerly held roles with Tourism Australia, Westpac and David Jones.

Commenting on the appointment, Myer CEO, John King said, “Geoff brings considerable skills, knowledge and expertise to this new role and is committed to putting customers first through all of Myer’s customer facing channels.

“Geoff’s career has been all about the customer. Through this new structure, he will ensure that we continue to build and grow our multi-channel offering including our Myer One loyalty program as well as delivering the best possible marketing and advertising to promote our brands and offers to our customers.”