The vast majority of Australians (84%) are willing to invest in home security in the lead up to Christmas, with more than half (53%) saying they have added extra security measures ahead of the holiday season to protect valuables and deliveries, according to research commissioned by Ring.
Homes will likely be left unoccupied this holiday season as one-in-three Australians are ready to embrace out-of-home activities with one-quarter (26%) having made travel plans and one in five (19%) being away from home more frequently attending social engagements. With this in mind, 84% are willing to invest in protecting the things they love.
More than half (53%) of all Australians have added extra security measures to protect their valuables and deliveries, with close to one-third (31%) expecting more deliveries to their home leading up to the holidays. For most though, securing important documents, like passports and birth certificates, is the most important thing to protect when they are not home (58%), followed by sentimental items (45%) and pets (38%).
One-in-five (21%) Australians say they are happy to pay “as much as it takes” on protection measures. Close to one-in-three (27%) are willing to pay between $100 to $300 which could be as much as $530 million to $1.6 billionnationally to secure their valuables.
The most popular measures include installing security cameras (34%), mounting sensor lights (23%), installing a smart doorbell (22%) and buying a guard dog (8%).
For the 47% of Australians who have not installed security cameras, almost half (49%) cite cost while one-in-five (22%) believe it’s overkill and are not concerned about security.
Ring managing director for Australia, Mark Fletcher said, “We’re about to hit peak busy season, and the ability to keep a vigilant and watchful eye on our most prized irreplaceable possessions, pets, and loved ones will be tested. Ring is the ultimate smart home security choice for protecting what matters most at home, offering unmatched value for money, convenience, security, and connectivity for peace-of-mind to Australians.”