By Chris Nicholls

MELBOURNE: Daewoo Electronics has announced it plans to expand its brand presence in Australia with a series of new television commercials on pay TV during March, April and May.

The new 30-second commercial will run on Foxtel on the Arena, Bio, Discovery Channel, Discovery Travel & Living, E!, ESPN, FOX8, FOX Sports 1, FOX Sports 2, FOX Sports News, Lifestyle FOOD, LifeStyle Channel, SKY News Australia and UKTV networks.

The start of the campaign is timed to coincide with the new ratings period, which started this month.
The commercial will be played on Sex and The City, Deadliest Catch, Miami Ink, Sports Centre, American Idol, Great British Menu, Hell’s Kitchen UK & USA, Grand Designs, Dream Homes, Sky Evening News, Hot Auctions, Location Location Location and Airline, as well as many others.
Castel Electronics advertising coordinator Richard Datko said the move would place the commercial in front of a large viewer base.

“Subscription TV is becoming a strong mass market medium with a subscriber base of 6.1 million individuals. Subscription television viewing increased by 15.2 per cent in 2007,” he said.

“Our main aim of the Foxtel campaign is to create brand awareness in regional and metro markets. Over 1.7 million people in regional Australia have subscription television, and pay TV is number one in regional markets with a 21.1 per cent share of viewing and increasing every year.”